BMW slashes margin and sales targets as China and Middle East bite

When BMW published its Q1 2026 results in March, it was targeting a 4-6% operating margin for the automobile division and the same number of deliveries as 2025, meaning around 2.46 million. However, on 16 June, the company downgraded its expectations to 1-3% and a "slight decrease versus previous year" respectively.

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Originally posted on: https://www.automotiveworld.com/analysis/bmw-slashes-margin-and-sales-targets-as-china-and-middle-east-bite/