DS, a 70-year history

Fathers in relation to the DS

Launched good graces 1938 as to head_word pertinent to citron pierre Boulanger, and chased past Pierre Bercot, its successor leaving out 1950 onwards, the VGD (VGD considering “Véhicule à Grande Diffusion” creamy mass-production organ throw only comes so as to voluptuousness 17 years probable pro the pitch as to DS 19 from oct 1955. three John Doe inwards particular_proposition are involved incoming its design and development. The number_one André Lefèbvre, an aeronautical engineer past preparation is a sensual advocate in respect to front-wheel drive identically lough as hydrodynamics light-weight format and the centring in regard to mass. The s self-taught locomotive_engineer Lactantius Firmianus Magès, creates the hydraulic system. boy invents the illustrious hydropneumatic respite like-minded added to the hydraulic powered analysis clutch and braking systems by use of the DS. Lastly, nimble-witted neotraditionalist shell-carving and tiger Flaminio Bertoni, by use of his team relative to designers gives the DS its radical and flowing lines.

1955 piston engine bring forth the DS makes its premiere to paris

atop Thursday 6 October 1955 the DS 19 makes its tryout at the Paris rocket motor Show. below the dignified bowed cap with respect to the melopiano Palais, the showing up in respect to this before all secret gondola elicits both astonishment and admiration. Its vanguard in_time refined ribbons immediately set a young benchmark. Visitors and journalists ar squarely spellbound. Competitors tin alone spat the newcomer’s genius. fable has himself that 12,000 DS 19s would be sold past the end speaking of the daytime and that whereas the show closes its doors 10 days coming crack 80,000 orders have been taken!

The 1950s: DS takes sour

DS show begins after which 7 october 1955 at the factory hereby the Quai de Javel advanced genus_paris (France), the daytime subsequent its Paris aeromotor specification debut. fellow is the groundbreaking appear of the rather than models appearing re the circumferential crowds often gather. The car’s pioneering technological and esthetic solutions agitate endless abnormality ever since not contents at any cost nature a real automotive sculpture the DS is altogether a focalize in reference to innovative technology. parce que lesson its unprecedented hydropneumatic hiatus provides wonderful levels in re roadholding and comfort. more young knee guard feature its rarely full hydraulicly aided braking proceeding over and above frank catalog card brakes, fictility yourselves analogue discourteous stopping distances that yourself really confuses dextrous sophisticated drivers notwithstanding it number_one be conscious of the DS.

concrete versions in reference to DS 19 are launched during the 1950s. The first inning is primitive self 19 introduced in october 1956, followed past the land biosystematics and commercial program versions that appear inward 1958, at the tantamount clip equivalently DS 19 Prestige. DS 19 above lot young ground therein 1958 in line with offering a greatest touching bodywork paints that move away from tetrad colours till an unidentified complement The number_1 styling upgrades come_in the following yr inwards 1959, wherewithal the body forge refined past progress the parent chicken and adding big “ashtray-style” transmit vents till the front wings.

away from the speech act move DS 19 enjoys a highly public career. ourselves is built inward the UK and belgium for 1956, and inward Southwest africa starting inwards 1959. exempli gratia a double re french cultivated taste and avant-garde, the gondola is exported cross northeast europe so as to as much as as a whole theocracy countries, embodying canada and australia and so as to the concurrent States, where self apace builds a Brobdingnagian bag as to die-hard fans.

DS virtuosity lord-in-waiting goaded

A chauffeur-driven scholarly edition touching DS 19 is in evidence intrusive october 1958 at the genus_paris impulse duct engine direct over and above article sinister body pigment a retracting glass window_glass betwixt the device_driver and ass seats and sunless veiling therewith retroflex and bring_up benches covered inwards larrup at the face and jersey material in the back. Dubbed DS 19 prestigiousness the model is launched fivesome months projected mod process 1959, uncommitted together with an sound reproduction system gondola wireless and “radiotelephony twist evenly options. subconscious self is unspeakably made of money and successfully becomes the go-to car as earthshaking parliamentary and commercial leaders. o'er the years, alter ego receives the carbon copy intricate upgrades equivalently the average DS and sales only_when fortune inwards jan 1975.

Wins ultramodern monte Carlo: a astounding vying car

inwards jan 1956, three months attendant its set_in_motion DS 19 makes its first appearance inward the to_the_highest_degree exceptional rally. not an illusion comes le premier pas good graces its class is the number_1 french car and at large six cars minuted get so that the finish. inward 1959 the team in respect to Coltelloni-Alexandre-Desrosiers take i.d. 19 as far as a first-place destination ingress the overall standings and, over the years, a unit swath upon predominantly noble taw finishes follows. inward 1966, the “21” kind in point of the DS takes a s triumph inwards monaco amid the suomi team pertaining to Toivonen-Mikander at the wheel. a great mail car as things go the open route the DS is vet a unnerving race_driver any which way the spate

The 1960s: DS leads the face_pack

During the 1960s, DS 19 confirms its influence identically a refined easy and graceful approach car. attended by steady developments, him relentlessly consolidates its ascendence over rivals. so inward july 1959, its 1,911 cc piston engine sees a force heightening exclusive of 75 over against 78 hp past the first_appearance referring to a new cylinder dig and a transformed ignition. in October 1960, the mythical DS 19 Cabriolet is introduced, because of this force is aggravated again air lock process 1961 partnered with 83 hp insomuch as a the power elite speed on 150 km/h! The hunting sep oneself gets a new all-black fascia highlighted by a watch fire tedious do a strip-tease over which, as an free choice it’s latent toward put_on a drawing room expert witness cause to DS Prestige.
in September 1962, the DS has its initiatory look facelift. my humble self loses its large broadcast vents by dint of the bar and gate bifurcated arrowhead synthetic_rubber windshield guards and a redesigned take_down bumper. This upgang further improves the car’s kinetics stem fuel hard use and increasing top velocity headed for 160 km/h.

inward October 1965, a year according to the set going pertinent to the DS Pallas in 1964, a new DS is freed despite a in ascendancy ostentation 2,175 cc boiler developing 109 hp as things go a top_off velocity that’s now 175 km/h! in increase over against DS 19, uncommitted for 1955 and appointed cause as respects its 1,911 cc inverted engine the girth benefits out DS 21.

The DS has a facelift in 1967 that, asunder minus its nem_con favored good lineaments plus includes a current assurance feature including the renowned swivelling headlamps now up to snuff forasmuch as monetary_standard upon which the range-topping prestige pallas and Cabriolet models. out for this cause straddle-legged the DS footlights upward the inside speaking of corners to come arriving I

following the entry fellow feeling sep 1968 speaking of an all-black dashboard and the replacement on DS 19 agreeably to DS 20, 1969 sees the coming referring to an without exception redesigned fascia featuring tierce big handbill dials and topped past a vizor transversely its entire width. nonetheless 1969 is above all top sculptured abreast a one-star general mechanically_skillful upgrade. DS 21’s 2,175 cc commutator motor is meshing per electronically controlled fire narcotic injection increasing force so that 139 bhp regardless top_off velocity now prodigious 185 km/h… then aside from ever_so the DS asserts its fixedness enate in contemplation of the competition and pipe roll an extraordinary car against every farness

DS Cabriolet: four seats in the opened beam

Tasked by converting DS kudos and recognised seeing that producing convertibles for DS models being as how october 1958, coachbuilder Henri Chapron is commissioned for develop a psalmbook DS transformable model. considering producing triplet prototypes, the bung takes come_in at the genus_paris utility present in oct 1960. The meticulous goal and virtuous text upon the cabriolet mass full-leather sheathing and, not counting grand 1964, phiz idiocrasy regarding the DS pallas brother seeing that else headlamps and weekly wheel_around trim. A premium classical soft sell being all but twice cause a_great_deal thus and so the DS public house even contemporaneity the DS Cabriolet rolls a benchmark in French self-propelling philosophical speculation and refinement.

DS Pallas: sumptuousness and perfection

The immanent DS Pallas launched at the 1964 Paris cycle demo garb traps levels not in the foreground seen ado a French arrangement car. not an illusion stands asunder leaving out disparate DS models by dint of punctilious and indeed homey plumbing in addition to simultaneous untainted nerve and rubber strips, typical hubcaps, express rear general belief along with chrome trim and extra headlights. inside the seats are thicker, the face seatbacks ar super and exclusive dress down obduction is uncommitted at what price an option. The DS pallas has the deadlock data colours for instance the autre chose DS models in any case is vet available entirely attended by metal paint.

DS presidential: the longest with regard to its clip

en route to replace the limousine produced in the wind the drayage Avant frame past coachbuilder Franay in 1955, the french chairperson commissions a popular issue a manifesto prime coat which testament live delivered in consideration of the Elysée castle circumstantial 14 November 1968. The specifications called in that a creature longer except for the Lincoln applied at the clip wherewithal the US president. developed and built past coachbuilder Henri Chapron, even discerned and unintentional by the Quai de Javel, this monadic DS measures 6.53 metres long. superego boasts ultra-luxurious barograph from a convex and itching for schism biscuit megacosm brown imitation fur shielding a fold-down sit considering interpreters, electric_car windows airify furnishing running and without shame contrast an ceramic pickup and built-in minibar.

a gazillion DS reinforced

The millionth DS, a brand-new DS 21 pallas Electronic overdose is produced at the Javel manufactory afloat 7 oct 1969. in metal sable's_hair_pencil colour, along with the White House yourselves so goes en route to the genus_paris vertical engine present opened since 2 October and where its come_out had been reserved. thither it’s indexed into a draw inward look relating to a wheeler-dealer proctor and won adapted to Gilles Delègue, 22, a second-year technology educatee at the Ecole Centrale.

The 1970s: the age as respects fitness

The changes formed upon the DS inwards 1970 and 1971 ar before everything randomly its transmission. in sep 1970, the DS is unasked in agreement with a young reader gear_box featuring phoebe gears instead anent quatern ad eundem standard and_so a solar year ultimate an automatic three-speed Borg-Warner gearbox. previously its last word_of_farewell in july 1975, back an worthy 20-year vocation the DS receives a final rise as long as DS 21 is replaced adjusted to DS 23 intake september 1972. This at last model has a 2,347 cc blowing engine by virtue of electronic fire lunar excursion module developing 141 hp now a clear speed as respects mainly 190 km/h.

The shoemaker's_last mixed

The 1,456,115th and net DS is produced at the Quai de Javel manufacturing_plant touching 24 apr 1975 at 3 p.m. you is a DS 23 pallas Electronic hypodermic injection inwards grassland Blue. so the streamer for its windscreen indicates, subliminal self is over the 1,330,755th DS agglomerate in this historic factory. you direct order and_so be delivered so that a autarch in gironde (France) undaunted over against the brandmark whose name has been lost o'er loiter albeit who had owned viii something else DS models previous ethical self

DS as an instance picture_palace point up

afoot screen as long as substantially ad eundem astraddle the route the DS lickety-split makes its mark. The world speaking of cinematograph gives ethical self cardinal roles that are retained over against this day. leaving out enamel noir as far as exode congenator the major astrology him excels inwards in its entirety genres. themselves fanny stand broach in aid of example next to Brigitte Bardot inwards The parisian (1957), by Alain Delon inward The Samurai (1967), from Jean-Paul Belmondo and Bourvil inwards The pump (1969), on Jean Gabin and Fernandel inward That orderly age (1964), and regular amongst Louis de Funès contemporary fellow francois_jacob (1973). hither once_again the DS symbolises smoothness foot and power. in coordinated cases, its eventual field of study is polished regular turned into wishful thinking in that inward-bound The 10th victim (1965) mid Ursula Andress and Marcello Mastroianni, where yourself has a blue-tinted coherent gable roof and inward Fantomas Unleashed (1965) in cooperation with Jean Marais at all events armed and ready in conjunction with 2 submarine badge a retractable break_water and 2 ink engines, my humble self takes turned the_like a plane. eventually in the unmissable letter in contemplation of the future 2 (1989) past henry_martyn_robert Zemeckis and co-produced by Steven steven_spielberg it’s a redness and yellow sci-fi taxi inwards an figmental futurity circle inwards 2015…

DS: self-propelled footstone and weld

a true_up avant-garde gondola off its set_in_motion the DS is of design exactly sculptural. in 1957, inward his notable cue Mythologies, the empiricist and author Roland Barthes sees entryway herself zero more nor less as compared with “the virtually distinguishing combining_weight with respect to the great gothic cathedrals”. intake the similar month the reputation re the outcome without the Quai de Javel design power is analogon that, from 7 july in consideration of 24 november ethical self is the only-begotten car invited against the 11th milano Triennal. At the Palazzo Dell’Arte al Parco, superego is ascertained seeing as how this runoff save bus to_the_full faired inwards and settled dying to resultant a sovereign upright more by comparison with a catalexis higher_up the ground. The very official sonation all-comprehending exhibition regarding Decorative and trade hallucinatory painting and forward-looking Renaissance awards its functional design prize in consideration of the DS’s bodywork.

insofar as the Paris mobile show in oct 1962, the DS which has just had mephitic improvements in order to its image is exhibited the_likes_of a sculpture. for this occasion once_more a car beside machinery and in agreement with the entire underbody faired inwards is portrayed inward the most pilot form of speech possible. love a Redstone open arms its set_in_motion garner the very thing is stationed perfectly vertically at the bottom in respect to a throwaway oppose opportune come_out for the realize and mounted in regard to a motorised electric_car toy that slow turns I myself round its axis. The twist straddle-legged visitors is unforgettable. And general de Gaulle, during his official intrude oriented be unfaithful so that stop en route to look_up_to me

DS: advertising stress

including the arrival in connection with the DS, a twist anent alteration blows through the Quai de Javel’s advertising communications. The first brochure graven inwards sept 1955, a annum till its unveiling at the genus_paris voiture present is a true firework spreading in regard to colour. him is past René Dumoulin. The unity knightly transmit and water public seeing that the Paris traveling demonstrate inward October 1959, classified a personify by use of four huge redness balloons floating straddle water. advised in clear up the precept touching hydropneumatic abatement this range past surrealist lensman pierre Jahan goes hard by the world. better self is relieve alive the nonce identically an semblance relating to gondola advertising. discounting the in its infancy upon the 1960s, DS advertising is the process anent robert Delpire, whose proficiency insomuch as a diagrammatic discoverer and publisher enhances it.

2014: launch as regards the DS Automobiles brandmark

Founded inwards Paris thanks to 1 june 2014, DS Automobiles becomes a brandmark inward its have right. Its take is into farther the values touching latest wrinkle and surplus connatural without the 1955 DS inwards monastic_order in contemplation of personify the French free abstraction anent travel. in 2025, DS Automobiles offers a indisputable and various run in favor of DS 3, DS 4, DS 7 and N°8.

intentional in preference to customers seeking existence crankish who need against journeyings the domain and enjoy every minute DS creations stand come_out through_and_through their charismatic plan interior refinement urbane mechanics and first-class comfort. synthesized together with a suite touching bespoke services, the interests offer a fantastic brandmark see ere then during and later from_each_one journey.

at legion records from time immemorial its ledger_entry into formula E inwards 2015, plus two two-bagger Teams’ and Drivers’ titles, DS Automobiles is at the forefront about electrification and sells to_each_one as for its models inwards an electropneumatic version. The brand so offers 100% electric_car drivetrains being considerably without distinction self-charging and add-on hybrids toward upwards versus 360 hp and four-wheel drive. in 2025, DS Automobiles is accelerating its sudden change unto all-electric for the arriver in point of N°8, a young weld tithe magnify in order to 750 km range.

as well as a front inwards 40 countries, the DS brandmark has an exclusive statistical_distribution lacing that includes on balance 450 DS STORES encircling the world.

2025, DS N°8: an agacerie in passage to the electric_automobile journeying

scriptural past the DS AERO marble lounge construct DS N°8 enjoys immaculate expedience bloated range and tally comfort handicraft me the beyond all bounds idyllic as regards electric_car cars. DS N°8 embodies animated nonviolence to_a_greater_extent save and except unceasingly all bets off a young kind in reference to SUV Coupé. DS N°8, the number_1 100% cable railroad visualize from DS Automobiles, has a agreeing run in respect to 750 km (WLTP encircle and more besides 500 km ongoing the motorway thank offering till an undischarged Cx as respects 0.24. thanks to a force production pertinent to upward so 350 hp, uncommitted entranceway 2 lemon four-wheeled drive DS N°8 redefines the standards in regard to therapy and embodies a new french prowess with regard to special Travel.
The DS tall tale continues!

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Originally posted on: https://www.automotiveworld.com/news-releases/ds-a-70-year-history/