Hyundai’s full-year results for 2024, released on 23 January 2025, confirmed an overall decline in global sales. The company sold around 4.14 million units, down 1.8% year-on-year. Going into 2025, it will target a marginal increase to 4.17 million units. However, with demand decreasing in practically every market, including Korea, North America remains its best hope.

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