Continental is extending its European Roadshow through 2027, bringing Generation 5 commercial vehicle tyres, trailer solutions and digital monitoring services directly to fleet customers across the continent. Following stops in the Czech Republic and Denmark, the programme moves next to Norway and Finland before continuing to further European destinations.

The Generation 5 tyre range is presented at themed Showtruck stations designed to connect product performance with practical fleet applications. Trailer visitors can evaluate the Conti Hybrid HT 5 and Conti Eco HT 5 alongside an early preview of the forthcoming Conti Efficient Pro HT 5.

ContiConnect, Continental’s digital tyre monitoring system, features alongside the tyre portfolio at each stop, providing real-time performance data to support predictive maintenance and reduce unplanned downtime. Its inclusion reflects a shift towards data-led fleet management as a standard commercial vehicle procurement consideration.

Continental frames the extended tour as a response to fleet pressure on total cost of ownership, operational performance and evolving industry requirements.

In a statement, Ivonne Bierwirth, Head of Marketing Communications EMEA at Continental, said: “Fleet operators are under increasing pressure to improve efficiency, control operating costs and meet evolving industry requirements. The Roadshow allows us to engage directly with customers and demonstrate how our tire technologies, digital solutions and expertise can help them address these challenges in their daily operations.”

Source: Continental