Lucid will enter France with operational support from Emil Frey France, extending the electric vehicle maker’s European expansion. The agreement keeps Lucid in control of its brand, commercial strategy and customer experience while using Emil Frey France for selected local services around the market launch.

Lucid will handle imports through its own organisation. Emil Frey France Import Division will provide operational services across multiple functions, while Lucid retains responsibility for brand management, commercial strategy and customer experience.

The French launch will include the Lucid Air sedan and Gravity SUV. Both models will make their first public appearance in France at the Paris Motor Show in October 2026, giving the brand its first direct exposure to French customers.

The model gives Lucid direct control over its commercial presence while drawing on an established automotive group for local operational support. It is the latest step in the automaker’s European growth strategy and uses a partnership structure intended to support Lucid’s entry into France.

The Paris Motor Show runs from 12 to 18 October 2026 at Porte de Versailles. Lucid said the event will form part of its official market introduction in France.

Source: Lucid