Maruti Suzuki has onboarded five startups through the fifth cohort of its incubation programme, co-organised with the Indian Institute of Management Bangalore’s startup support centre. MiniMines, Easework AI, Sarvam AI, Siftly and CodeMate AI will develop solutions across battery recycling, procurement automation, customer engagement and software development for the Indian automaker.

Four of the five selections are AI-native firms. Easework AI will automate procurement workflows for indirect consumables using agentic AI; Sarvam AI will deploy multilingual generative AI agents across customer touchpoints; Siftly will apply generative AI to brand visibility; and CodeMate AI will accelerate development of internal software applications.

The fifth selection, MiniMines, will recycle end-of-life lithium-ion batteries and extract precious materials, an area of growing relevance as Maruti Suzuki extends its electrified vehicle portfolio. The programme has screened around 7,400 startups over seven years, engaging over 250 and onboarding 38 as partners.

In a statement, Hisashi Takeuchi, Managing Director and Chief Executive of Maruti Suzuki India, said: “At Maruti Suzuki, we have been actively working with startups to co-create innovative and practical solutions to address real business challenges. We are delighted to collaborate with five more startups. One of these startups, MiniMines, will support us in safely recycling end-of-life batteries, while the other four startups will help improve customer engagement and drive efficiency across our business operations.”

Source: Maruti Suzuki